Beyond the Treaty Network
Rubedo's map of Canadian bilateral infrastructure starts with the 57 territories covered by co-production treaties — but the map doesn't end where the treaties do. The bilateral relationships worth building aren't limited to the ones that already have formal frameworks.
The database of historical creative expenditure covers all of human economic history regardless of treaty status. Gold-denominated value doesn't respect borders, and neither does the audience for what gets built through this network.
If your country isn't on the treaty list, there are two pathways worth knowing about, and we're actively building both.
The immediate one is distribution. Treaties govern how films get produced as official co-productions, but they don't govern where films get sold. Rubedo's work is intended for global audiences, and the people best positioned to open new markets are people with genuine connections to those markets — heritage, family networks, professional relationships, language, or just deep curiosity about a specific corner of the world. If that sounds like you, regardless of your current industry position, we want to hear from you.
The longer-term one is bilateral treaty advocacy. Canada's treaty network has expanded steadily over decades, and every current treaty started as a conversation between people who believed the corridor was worth building. Real distribution activity in a non-treaty territory — evidence that Canadian creative work has commercial appetite there — is the kind of foundation that makes formal treaty conversations possible at the policy level. The first pathway feeds the second. Both take time. Both are worth starting now.
Rubedo is building infrastructure for cross-border collaboration, not just within the existing network, but toward what the network could become. If your country isn't connected to it yet, that's an opportunity we're interested in exploring.
contact@rubedo.ca