Rubedo coordinates collaboration across three corners: a global region, an innovative industry, and a Canadian connection. Find the corridor where all three intersect, and you have work that wouldn't have existed otherwise.

The model came out of recognizing an opportunity in Canadian film and television provided by Telefilm. Canada has signed co-production treaties with 57 countries — agreements that have been on the books for decades, that grant national status in both jurisdictions, that stack tax incentives in ways that can cover most of a production budget — and almost nobody is using them. They sit there fully negotiated and operational, waiting for someone to put them to work. The same dormant pattern repeats across trade agreements, investment treaties, research partnerships, and cultural frameworks Canada has signed and filed away.

We believe the passion-project entrepreneurship model found in the creative industries is illustrative of what the future of accomplishing big things could look like.

We're living in a moment when neither talent nor resources are the bottleneck. Coordination is. That's what Rubedo works on.